Business Branding
11 Ways to Elevate Your Brand Beyond Just Likes and Followers
Gaining likes or followers shouldn't be the goal of your personal branding.
By Jon Michail
Rebranding | Page 2
Online Presence
Is Elon Musk Pushing His Luck? Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails
Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.
Business Branding
How to Create a Company Profile in 8 Simple Steps
If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.
Marketing
Forget Recession Planning — Use These 4 Recession-Defeating Strategies to Jumpstart Your Brand
The ability to recognize opportunities right now and go on the offense is about to pay dividends.
By Bryan Karas
Business Branding
5 Timeless Storytelling Strategies to Use in Your Next Marketing Campaign
Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer's eyes and crafting a narrative that resonates with them.
Business Branding
Why Brands are Simplifying Their Logos and Visual Identity
Simple yet strong visual identities are crafted from clear brand identities.
By Jessica Wong
Business Branding
8 Strategies for Developing a Strong Personal Brand
Creating a strong personal brand can help you stand out, establish credibility and advance your career.
Marketing
Why Interactive Content Will Boost Your Customer Loyalty
Interactive content provides a cost-effective way for businesses to enhance campaign participation, customer engagement, and loyalty, regardless of their size and budget.
By Jessica Wong
Business Branding
5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding
Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.
Thought Leaders
3 of the Biggest Risks That Come With Rebranding — and How to Overcome Them
Here are some tips to manage three of the biggest risks companies face when rebranding.
Tech
3 Ways AI is Changing How Startups Build Their Brand
AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.
Business Branding
6 Powerful Brand Storytelling Tips For Marketers
Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.
By Murali Nethi
Business Branding
The Importance of Humanizing Your Brand and How to Do it
You can build deeper connections with your customers across all marketing activities by humanizing your brand.
By Jessica Wong
Marketing
How to Rebrand Without Losing Your Search Engine Rankings
Sometimes rebranding becomes necessary. No matter how disruptive it sounds, with good planning, it is highly effective and can be a game-changer.
By Mannie Usman
Business Branding
How to Design A Strategic Brand For Your Business
Developing a strategic brand is an important part of increasing the visibility and credibility of a business. Discover the key components of a strategic brand to set a strong foundation for your business in 2023.
Buying a Franchise
Burnt-Out Teachers Are Flocking in Droves to This Top Tutoring Franchise
The franchise has been #1 in the tutoring category for 22 years running by keeping an eye on what kids and franchisees need.
Business Branding
The World is Changing and Your Brand is Dying. Here’s How to Create and Champion An Evolving Brand
For a brand to become more human and successful, it must change, evolve and take risks — ultimately leading to its longevity.
By Gabe Miller
Business Branding
8 Self-Branding Secrets To Build Genuine Connection and Set Yourself Apart
Following these eight practices is essential for a personal brand and to set yourself apart to survive in today's increasingly individualistic society.
Business Branding
3 Questions That Will Improve Your Personal Brand
Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.
By Zach Benson
Business Branding
Why Your Personal Digital Brand is Vital to Success
If a personal brand is how you are perceived, a personal digital brand is how you are perceived through the data that represents you on the internet.
By Armand Peri
Thought Leaders
The Day After 9/11, This Family-Owned Jam Company Lost All of Its Airline Business. But One Son’s Strategic Rebrand Has Brought Lasting Success.
Noah Marshall-Rashid, co-owner of American Spoon, has grown the brand in the decades since 2001.
By Amanda Breen
Business Branding
5 Secrets People With Popular Personal Brands Never Told You
As a personal brand in today's evolving world of AI and technology, you have a disconnected world to leverage in your favor.
By Natasha Zo
Business Branding
5 Ways to Increase Brand Awareness in Tough Economic Times
Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.
Business Branding
Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia
Getting on Wikipedia is a great way to level up your brand credibility, build consumer trust and stand out in your field.
Business Branding
Your Company’s Rebranding Won’t Pay Off Without Training. Here’s How to Incorporate It.
Rebranding may be one of the most important investments your company makes. Learn how to structure business training that supports the rebrand efforts and why it's critical to your success.
By Graham Glass
Business Branding
How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.
Business Branding
Is Rebranding the Right Move for Your Company? Here’s How I Knew It Was Time
Big changes are everywhere. Is it time for you to tackle a big change of your own?