Rebranding | Page 4

Business Branding

The Female Founders Behind a Period Products Startup Leaned on Their Mentor as They Rebranded and Pivoted

Bunny and Taran Ghatrora looked outside their network and industry to connect with a mentor who could help take them from point A to B.

By Stephanie Schomer

Business Branding

How to Make Your Rebrand Boring (In a Good Way)

By Ryan Coon

Business Branding

How to Name (Or In Some Cases, Rename) Your Company

By Jason Feifer

Business Branding

Top 10 Reasons to Rebrand Your Business (Infographic)

By Rose Leadem

Business Branding

Does Your Company Image Need a Refresh? What to Do When It’s Time to Rebrand

Make sure your logo and messaging match who you are right now.

By Gabriel Shaoolian

Business Branding

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.

By Stephen J. Bronner

Business Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

By Maria Ross

Business Branding

Sadly, It’s Time to Break up With Your Brand and Move on

Be honest, get help and know what you want in a new brand.

By Dan Antonelli

Business News

These 13 Skills Will Improve Your Branding Efforts

Question: What skill could an entrepreneur learn in his or her spare time that can help them improve their branding strategy or efforts? The following 13 answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, […]

By The Young Entrepreneur Council

Business Branding

4 Ways to Reach a New Target Audience Without Abandoning Your Old One

Four strategies to reach a new demographic without changing what current customers already love about your company.

By Dale McIntyre

Business Branding

Put Data Front and Center to Guide Your Rebranding

Ace your rebranding efforts by incorporating data about customers, competitors and yourself.

By Jonathan Herrick

Business Branding

Top Takeaways from the ‘Most Interesting Man in the World’ Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

By Eric Samson

Marketing

What to Do When Your Ideal Customer Isn’t Who You Expected

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.

By Jonathan Herrick

Business Branding

So, You’ve Taken the Reins as Owner . . . Now, What?

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.

By Holly Mason

Business Branding

The Critical Components of a Successful Brand Relaunch

Many of the most successful companies in the world, from Apple to Harley-Davidson, have undergone significant brand relaunches.

By Firas Kittaneh

Business Branding

10 Things You Need to Know for Your Company Rebrand

Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.

By Michelle Newbery

Business Branding

3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick

Why it's so much more than updating a logo and design elements.

By Sanjay Castelino

Business Branding

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.

By Dan Scalco

Marketing

Is Crocs Trying to Ditch Its Image of Lazy Comfort?

The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.

By Lydia Belanger

Building a Business

3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.

By AJ Agrawal

Building a Business

Lyft Replaces Glowstache With Amp Dashboard Light

The ridesharing service is shaving off its iconic pink mustache.

By Stephanie Mlot

Building a Business

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.

By Jim Joseph

Building a Business

5 Signs It’s Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.

Building a Business

The Marketing Genius Behind Snapchat’s Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?

Building a Business

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.

By Deep Patel

Building a Business

15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.

By John Boitnott

Building a Business

5 Signs It’s Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.

By Andre Bourque

Marketing

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.

By Nina Zipkin

Building a Business

6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.

By Melissa Dawn

Building a Business

How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.

By Steve Blue