Rebranding | Page 4

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

Be honest, get help and know what you want in a new brand.

Question: What skill could an entrepreneur learn in his or her spare time that can help them improve their branding strategy or efforts? The following 13 answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, […]

Four strategies to reach a new demographic without changing what current customers already love about your company.

Ace your rebranding efforts by incorporating data about customers, competitors and yourself.

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.

You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.

Many of the most successful companies in the world, from Apple to Harley-Davidson, have undergone significant brand relaunches.

Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.

Why it's so much more than updating a logo and design elements.

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.

The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.

The ridesharing service is shaving off its iconic pink mustache.

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?

Building a personal brand is crucial and these steps will get you started on the path to success.

Have a plan for what you will do when what you're doing stops getting results.

With a rebrand don't change your whole company, but ensure your brand evolves with your company.