Subscribe for 50% off

Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant.

Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?

This story appears in the October 2018 issue of Entrepreneur. Subscribe »

Walk into Century 21's headquarters in Madison, N.J., and it's clear the company is in transition.

Janne Iivonen

A few things seem off and slightly out of place. The walls. The furniture. And most notably, the Ping-Pong table -- that clichéd symbol of a Silicon Valley startup, which sits awkwardly abandoned in a corner.

Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks