Entrepreneur Plus - Short White
For Subscribers

Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant. Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?

By Emily Nonko

This story appears in the October 2018 issue of Entrepreneur. Subscribe »

Janne Iivonen

Walk into Century 21's headquarters in Madison, N.J., and it's clear the company is in transition.

A few things seem off and slightly out of place. The walls. The furniture. And most notably, the Ping-Pong table -- that clichéd symbol of a Silicon Valley startup, which sits awkwardly abandoned in a corner.

Related: 7 Strategies to Revamp Your Customer Onboarding

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In