Rebranding | Page 5

General Electric has teamed up with Thrillist to combine science and food trends in its latest scheme to attract up-and-coming talent.

When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.

The new marketing push will cost more than $14 million.

By changing fonts, colors and designs, these very different companies all got a new chance at success.

The trick is to make sure the search engines crawling your website have the chance to catch up.

Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.

Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.

A nice apology letter from VW gives some clues just how badly they screwed up.

Brand your success point, not your success journey. But, first, know the difference.

People won't be lying when they say 'I read it for the articles,' if they read it at all.

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.

It's now reportedly called Project Aura.

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.

You probably didn't even notice.

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.

Long Beach, Calif., became the first major U.S. city to ease taxi regulations in the face of competition from ridesharing services.

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.

The tech giant is moving away from the ill-loved brand in favor of a new browser codenamed Project Spartan.

The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.

Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.