You can be on Entrepreneur’s cover!

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.

By Nina Zipkin

entrepreneur daily

Chipotle has had a rough go of it lately.

The fast casual Mexican chain certainly has its loyal fans, but it had to overhaul its health and safety practices after it weathered an E. coli outbreak that affected 60 people in more than 10 states earlier this year. And just this week, the executive leading the turnaround, chief marketing and development officer Mark Crumpacker, was arrested and charged for cocaine possession.

Related: Chipotle Faces Food Poisoning Lawsuits in California and Minnesota

Arguably, it makes sense that the company would want to return to simpler times, or at least a time when the CDC and NYPD didn't loom large over its day-to-day activities and its worst problem was a pork shortage.

To that end, yesterday, the company put out an animated short film called "A Love Story."

The advertisement follows two lifelong competitors (she runs a lemonade stand, he sells orange juice) as they grow their empires, until one day their overzealously automated business practices end up quite literally turning on them, inspiring them to set aside their citrusy differences, join forces and go back to basics.

Related: Chipotle Just Put an Official Price on Its Most Famous Secret Menu Item

Some were charmed by the Pixar-esque storytelling (and surprisingly chilling Backstreet Boys cover), but others remain steadfast in their conviction to not eat there again if they can help it.

Does the ad sway your opinion about Chipotle? Let us know.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Starting a Business

This Startup Wants to Grow Your Side Hustle For You, While Cutting You a Monthly Check

OpenStore gives Shopify owners two interesting options: Sell and walk away with a generous payout, or take a vacation while they do the work.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.