Rebranding | Page 3

After the onset of the pandemic, many companies adapted and pivoted to a new business model. Others gave themselves a new name, look and sometimes domain name. Many found themselves in both categories, adjusting their public-facing side to mirror changes occurring internally. Why now?

From new flavors to a full line of limited-edition merch – the iconic American staple is encouraging customers to celebrate all that is sweet.

Through the rebranding process, I learned the importance of concepts like company UX.

A rebrand can be a remarkable engine for company growth, but can also be a disaster unless project management and communication are focal points.