Facebook Expected to Reveal Its Secret New Name Facebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.

By Chloe Arrojado

KIRILL KUDRYAVTSEV | Getty Images

Next week, Facebook may forgo its household name.

According to a report posted by the Verge on October 19, the social media behemoth is planning to rebrand as it shifts its focus on building the metaverse. Facebook CEO Mark Zuckerberg plans to talk about its rebranding efforts at the company's Connect conference on October 28, but news of a new name could come before then.

Related: How Do You Create an Online Payment Event Through Facebook?

Over the past year, Zuckerberg has been vocal about his bullishness towards the metaverse, which refers to an online world of interconnected virtual experiences through technologies like virtual and augmented reality. Earlier this week, the platform announced its plan to create 10,000 jobs in the European Union to further the metaverse.

"Facebook is at the start of a journey to help build the next computing platform. Working with others, we're developing what is often referred to as the metaverse — a new phase of interconnected virtual experiences using technologies like virtual and augmented reality. At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person," Facebook wrote in a blog post. "No one company will own and operate the metaverse. Like the internet, its key feature will be its openness and interoperability."

The new company name is a secret not even known among its full senior leadership. However, that hasn't stopped netizens from throwing in some suggestions, ranging from "Zuckerworld" to the facetious "DataTheftBook".

Related: 17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This 31-Year-Old Spends 2 Hours Per Week On His $3,000-a-Month Passive Income Side Hustle: 'Trust Your Vision'

Hansel Moore's home office "wasn't cutting it" — so he found another place to be creative.

Growing a Business

The 10 Best Podcasts Every Entrepreneur Should Listen to for Growth, Strategy and Success

Unlock your potential with the 10 must-listen podcasts for entrepreneurs, offering expert insights on growth, strategy and success.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk's xAI Is Reportedly Set to Hire Thousands of 'AI Tutors' With Pay Up to $65 an Hour

Employees told Business Insider the company is expanding hiring soon.

Social Media

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.

Business News

JPMorgan Is Reportedly Laying Off Around 1,000 Workers

JPMorgan is also planning job cuts in mid-March, May, June, August, and September, according to new reports.