Get All Access for $5/mo

Facebook Expected to Reveal Its Secret New Name Facebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.

By Chloe Arrojado

KIRILL KUDRYAVTSEV | Getty Images

Next week, Facebook may forgo its household name.

According to a report posted by the Verge on October 19, the social media behemoth is planning to rebrand as it shifts its focus on building the metaverse. Facebook CEO Mark Zuckerberg plans to talk about its rebranding efforts at the company's Connect conference on October 28, but news of a new name could come before then.

Related: How Do You Create an Online Payment Event Through Facebook?

Over the past year, Zuckerberg has been vocal about his bullishness towards the metaverse, which refers to an online world of interconnected virtual experiences through technologies like virtual and augmented reality. Earlier this week, the platform announced its plan to create 10,000 jobs in the European Union to further the metaverse.

"Facebook is at the start of a journey to help build the next computing platform. Working with others, we're developing what is often referred to as the metaverse — a new phase of interconnected virtual experiences using technologies like virtual and augmented reality. At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person," Facebook wrote in a blog post. "No one company will own and operate the metaverse. Like the internet, its key feature will be its openness and interoperability."

The new company name is a secret not even known among its full senior leadership. However, that hasn't stopped netizens from throwing in some suggestions, ranging from "Zuckerworld" to the facetious "DataTheftBook".

Related: 17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.