Facebook Expected to Reveal Its Secret New Name Facebook CEO Mark Zuckerberg is believed to talk about the platform's new name next week.

By Chloe Arrojado

KIRILL KUDRYAVTSEV | Getty Images

Next week, Facebook may forgo its household name.

According to a report posted by the Verge on October 19, the social media behemoth is planning to rebrand as it shifts its focus on building the metaverse. Facebook CEO Mark Zuckerberg plans to talk about its rebranding efforts at the company's Connect conference on October 28, but news of a new name could come before then.

Related: How Do You Create an Online Payment Event Through Facebook?

Over the past year, Zuckerberg has been vocal about his bullishness towards the metaverse, which refers to an online world of interconnected virtual experiences through technologies like virtual and augmented reality. Earlier this week, the platform announced its plan to create 10,000 jobs in the European Union to further the metaverse.

"Facebook is at the start of a journey to help build the next computing platform. Working with others, we're developing what is often referred to as the metaverse — a new phase of interconnected virtual experiences using technologies like virtual and augmented reality. At its heart is the idea that by creating a greater sense of 'virtual presence', interacting online can become much closer to the experience of interacting in person," Facebook wrote in a blog post. "No one company will own and operate the metaverse. Like the internet, its key feature will be its openness and interoperability."

The new company name is a secret not even known among its full senior leadership. However, that hasn't stopped netizens from throwing in some suggestions, ranging from "Zuckerworld" to the facetious "DataTheftBook".

Related: 17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos

Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

After a 12-Year-Old's Side Hustle Made Over $4,000 in 1 Day, He and His Dad Grew the Business to Nearly $50,000 a Month: 'It Takes Commitment'

Madden Forrest and his father, Steven, turned their passion for football into a lucrative business.

Franchise

How Entrepreneurs and First-Time Franchisees Can Become Effective Leaders

Leadership isn't about having all the answers, it's about being willing to grow, listen and lead with intention.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Personal Finance

How an AI Stock Screener Can Help You Build Another Income Stream

Find profitable stocks, minimize risk, and ask any question you want.

Business News

Google, Spotify Down in a Massive Outage Affecting Tens of Thousands. Here's What We Know.

Both Google and Spotify appear to be down for thousands of users.

Business News

Mattel Signs First-of-Its-Kind Deal With OpenAI to Bring ChatGPT to 'Iconic' Toys

Mattel is also allowing its employees to use ChatGPT Enterprise to help design new products.