Rebranding: Page 8

Branding

How to Name (Or In Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.

Branding

Top 10 Reasons to Rebrand Your Business (Infographic)

In order to grow, sometimes you've got to go back to the drawing board.

Branding

Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand

Make sure your logo and messaging match who you are right now.

Branding

After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand

Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.

Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

Branding

Sadly, It's Time to Break up With Your Brand and Move on

Be honest, get help and know what you want in a new brand.

Growth Strategies

Time to Revamp Your Old Family Business

The main change begins with the mindset and one needs to have a very progressive approach

Branding

4 Ways to Reach a New Target Audience Without Abandoning Your Old One

Four strategies to reach a new demographic without changing what current customers already love about your company.

Branding

Put Data Front and Center to Guide Your Rebranding

Ace your rebranding efforts by incorporating data about customers, competitors and yourself.

Growth Strategies

Parameters a Business Needs to Consider Before its Rebranding Attempts

A rebranding initiative is a reflection of an evolved audience and how a brand reacts to serve the needs of that new audience

Marketing

#5 Rebranding Tips From A 105-year-old Company

Engage as many people as you can because every individual has a different perspective

Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?

Marketing

Chief Brand Officer: Why Companies are Moving Beyond the Traditional Marketing Roles

Uber's hire of a Chief Brand Officer has given the designation name, fame and new responsibilities.

News and Trends

UAE Startup Compareit4me Is Now Yallacompare

Say goodbye to compareit4me- and welcome yallacompare!