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Rebranding
Branding
5 Tips for Building a Strong Brand Identity
What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
Dan Scalco
|
4 min read
Marketing
Is Crocs Trying to Ditch Its Image of Lazy Comfort?
The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.
Lydia Belanger
|
2 min read
Mergers and Acquisitions
3 Lessons to Learn From the Marriott-Starwood Merger
Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
AJ Agrawal
|
4 min read
Lyft
Lyft Replaces Glowstache With Amp Dashboard Light
The ridesharing service is shaving off its iconic pink mustache.
Stephanie Mlot
|
2 min read
Rebranding
This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right
Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.
Jim Joseph
|
4 min read
Rebranding
5 Signs It's Time to Rebrand
Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
|
5 min read
Rebranding
The Marketing Genius Behind Snapchat's Name Change
Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Jayson DeMers
|
5 min read
Branding
7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)
Building a personal brand is crucial and these steps will get you started on the path to success.
Deep Patel
|
8 min read
Branding
15 Tips for Livening Up Things When Your Brand Is Getting Stale
Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
|
4 min read
Branding
5 Signs It's Time to Rebrand Your Company
With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
|
6 min read
Advertising
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
|
2 min read
Branding
6 Tips for Creating a Sexy Logo
Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
|
4 min read
Rebranding
How to Rebrand With Customer Perceptions in Mind
When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Steve Blue
|
6 min read
Branding
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
Nina Zipkin
|
7 min read
Rebranding
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.
Jim Joseph
|
3 min read
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