Rebranding: Page 3
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
When to Know If Rebranding the Right Move For You — and What You Should Focus on When It's Time
Discover if rebranding is what your company needs to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand.
5 Ways to Build Brand Customer Trust (and Why It Matters More Than Ever Before)
Marketing is getting harder than ever — but so is being a consumer.
¿Elon Musk se está arriesgando demasiado? ¿Por qué el cambio de marca de Twitter a 'X' podrÃa parecerse a estos 6 errores de rebranding?
El rebranding exitoso requiere de una comprensión profunda del sentimiento del consumidor y una visión clara para el futuro.
Is Elon Musk Pushing His Luck? Why Twitter's Rebrand to 'X' Might Resemble These 6 Rebranding Fails
Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.
How to Create a Company Profile in 8 Simple Steps
If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.
Forget Recession Planning — Use These 4 Recession-Defeating Strategies to Jumpstart Your Brand
The ability to recognize opportunities right now and go on the offense is about to pay dividends.
5 Timeless Storytelling Strategies to Use in Your Next Marketing Campaign
Telling a good story in your marketing is not just about coming up with a clever catchphrase or producing a heartwarming video, but seeing the world through your customer's eyes and crafting a narrative that resonates with them.
Why Brands are Simplifying Their Logos and Visual Identity
Simple yet strong visual identities are crafted from clear brand identities.
Egypt-Headquartered EFG Hermes Holding Rebrands As EFG Holding To Reflect Its Strategic Transformation Into "A Trailblazing Financial Institution"
The group's new slogan "Realize More" reflects its growth from one of Egypt's first pure-play, independent investment banks to a financial group that now serves people of all income levels and companies of all sizes across 12 markets through the expertise of over 7,100 employees.
8 Strategies for Developing a Strong Personal Brand
Creating a strong personal brand can help you stand out, establish credibility and advance your career.
Why Interactive Content Will Boost Your Customer Loyalty
Interactive content provides a cost-effective way for businesses to enhance campaign participation, customer engagement, and loyalty, regardless of their size and budget.
5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding
Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.
3 of the Biggest Risks That Come With Rebranding — and How to Overcome Them
Here are some tips to manage three of the biggest risks companies face when rebranding.
3 Ways AI is Changing How Startups Build Their Brand
AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.