Rebranding

Branding

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.

Dan Scalco | 4 min read

Marketing

Is Crocs Trying to Ditch Its Image of Lazy Comfort?

The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.

Lydia Belanger | 2 min read

Mergers and Acquisitions

3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.

AJ Agrawal | 4 min read

Lyft

Lyft Replaces Glowstache With Amp Dashboard Light

The ridesharing service is shaving off its iconic pink mustache.

Stephanie Mlot | 2 min read

Rebranding

This Once-Per-Century Rebranding Is a Case Study In Marketing Done Right

Driscoll's, a venerable fruit seller, has rebranded for the first time since its founding more than a hundred years ago. It was worth the wait.

Jim Joseph | 4 min read

Rebranding

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.

Jayson DeMers | 5 min read

Rebranding

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?

Jayson DeMers | 5 min read

Branding

7 Rules for Building a Distinctive Personal Brand (and a Bonus to Get You Started)

Building a personal brand is crucial and these steps will get you started on the path to success.

Deep Patel | 8 min read

Branding

15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.

John Boitnott | 4 min read

Branding

5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.

Andre Bourque | 6 min read

Advertising

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.

Nina Zipkin | 2 min read

Branding

6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.

Melissa Dawn | 4 min read

Rebranding

How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.

Steve Blue | 6 min read

Branding

Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?

The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.

Nina Zipkin | 7 min read

Rebranding

In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.

Despite the derisive nature of the current election process, we're not so bad. Perhaps it's our brands, big and small, that can make us feel great again.

Jim Joseph | 3 min read