SaaS

This Key Thing Will Make Your Company's Data Safer and Get You More Customers

Data security has always been important, but in our increasingly digital world, it's even more vital. Here's what you can do to make your company's data more secure, shorten your sales cycle and even bring in more revenue.

Mykola Srebniuk

Uber Fails To Impress

If you thought ride hailing app Uber (NYSE: UBER) was going to deliver the stock market from the horrendous start to the years it's had, think again.

Sam Quirke

Top B2B Marketing Strategies for SaaS Businesses

You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.

Thomas Smale

How to Break Into the Creator Economy in a Digital Age

More than 50 million people worldwide consider themselves to be creators -- here's how they're doing it.

Blake Hutchison

How SaaS Tech Is Bringing Legacy Industries Into the Digital Age

Traditional industries have typically lagged at adopting digital solutions, but many have quickly jumped on the transformation bandwagon as they vie to remain relevant.

Molly Matthews

5 Branding Lessons for Great SaaS Leaders

Learn how to stand out in the software-as-a-service crowd while targeting the right customers.

Zaheer Dodhia

5 Sales and Marketing SaaS Solutions That Will Empower Franchise Owners

Despite the global pandemic, franchise revenue and growth projections remain strong.

Max Pecherskyi

Best Practices for SaaS Copywriting

A software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner. This article explores best practices that business owners should follow to make their products shine brighter than the competition.

Thomas Smale

How SaaS Companies Can Boost User Engagement With Video Marketing

Increase traffic, engage your audience, build relationships, maximize ROI and enhance customer loyalty.

Saurabh Kumar

How This Entrepreneur Uses AI to Automate Lease-Accounting Workflows

The co-founder and CEO of Trullion explains what lease accounting is and how the software-as-a-service platform is helping auditors, CFOs and accountants.

Jessica Abo

How to Transfer Assets in a SaaS Startup Acquisition

These types of purchases involve a lot of moving parts. Here's the easiest way to do it.

4 Ways SaaS Companies Can Use Word-of-Mouth Marketing to Drive Growth

SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021.

Mike K. Tatum