Cómo equilibrar las acciones de branding en la era de bajos presupuestos de marketing SaaS

¿Cuál es la importancia de equilibrar las estrategias de crecimiento y de marca para las empresas de SaaS? De una mentalidad de "crecimiento a toda costa" a un enfoque más sostenible, una estrategia de marketing integral debe combinar resultados con la creación de marca.


How Ecommerce And Tech Companies Can Learn From Each Other

Direct-to-consumer brands and Saas companies have more to learn from each other than you might think.

Science & Technology

Which Software Solution Is Best for Your Business? Here's How to Decide.

SaaS vs. custom software development: Which is the safest bet for you?

News and Trends

SaaS Platform Shipturtle Raises INR 3.5 Crore In Seed Funding

The funds will help the company strengthen its technology and expand its customer reach globally

News and Trends

Video-Editing SaaS Platform VideoVerse Acquires

This acquisition aims to enhance VideoVerse's existing capabilities and better serve its customers in the gaming and esports sectors, where the demand for AI-driven content creation and distribution continues to grow

News and Trends

Doqfy Raises INR 7.5 Crore In Pre-Series A Funding

The fund raised will be used for tech enhancements of the platform and business growth through building partnerships

News and Trends

Houseware Raises $2.1 Million In Seed Funding

The company will use the funding to grow its customer base, expand its team, and double down on alliances with partners like Snowflake to scale its offerings

News and Trends

Logistics Firm Pidge Raises $3 Million In Pre-Series A Round

Prior to this round, the founders bootstrapped the company with $2 million and raised $1 million from the Indian Angels Network in 2021

News and Trends

Crest Raises Over INR 6.5 Crore Pre-Seed Funding

The funds will be deployed to broaden Crest's product offerings and scale the operations

News and Trends

TreZix Raises $1.2 Million In Seed Funding

The platform is establishing itself as the interface for exporters and importers by becoming tech-enabled and utilizing technology to increase business efficiency and add more profits to the bottom line

News and Trends

The Indian SaaS Revolution: A Major Booster to SMBs

SaaS has enabled SMBs to access enterprise-level technology at a fraction of the cost of traditional on-premise solutions

News and Trends

NimbleS2P Raises INR 4 Crore In Pre-Series A Funding Round

The funds raised will be used for sales, marketing, partner relations, and product development

News and Trends

Mintoak Raises $20 Million Series A Funding Round

The company plans to deploy the raised capital to ramp up its tech stack and double down on the existing product portfolio

News and Trends

GetWork Raises INR 7 Crore In Pre-Series A Funding

The fund raised will get utilized to onboard more than 2,500 colleges and over 12,000 employers, explore overseas markets and expand the GetWork Club

News and Trends

Industrial Services SaaS Marketplace Venwiz Raises $8.3 Million In Series A Funding

The fund raised will be used for product enhancement and team expansion