SaaS News & Topics

Technology

4 Ways Enterprise Software is Failing Businesses

The absence of progress with current enterprise software is having a negative impact on businesses, according to a new survey.

Pete Khanna | 6 min read

SaaS

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.

Craig Corbett | 8 min read

Customer Service

Product, Price, Placement, Promotion: Can Your Business Survive Without Them?

Service as a Solution can differentiate businesses facing barriers.

William Bauer | 4 min read

Small Business Heroes

7 Tips for Successfully Introducing Freemium Business Software

Making a profit on a new software business solution requires successfully giving away the basic version.

John Boitnott | 5 min read

Technology

The Democratization of Software Development

As-a-service platforms are part of the natural evolution of technology.

Dan Blacharski | 5 min read

SaaS

7 Rising SaaS Startups Delivering Stellar Content

They may just be your gateway to additional services in the cloud.

Andre Bourque | 5 min read

Customer Experience

How Transparency Can Slash Your Churn Rate by 89%

One entrepreneur's journey into radical transparency created amazing results.

Adam Toren | 8 min read

SaaS

5 Ways to Reduce Your SaaS Churn

Your customers are leaving. But why? Why not find out?

Thomas Smale | 6 min read

Pricing

8 Pricing Strategies for Your Digital Product

Have you ever thought of pricing as a powerful marketing strategy?

Eric Siu | 5 min read

Customer Service

11 Simple Questions to Improve Your SaaS Customer's Onboarding

By asking the right questions, there's plenty you can do to improve retention..

Sujan Patel | 6 min read

Ready For Anything

A CFO's Perspective on Mastering Time When Your Startup Needs You Most

The sooner you master time management in your startup, the better for your effectiveness as a leader.

David Stack | 4 min read

SaaS

How to Determine Your SaaS Business' Cost of Acquisition

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.

Thomas Smale | 6 min read