SaaS | Page 3

The absence of progress with current enterprise software is having a negative impact on businesses, according to a new survey.

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.

Service as a Solution can differentiate businesses facing barriers.

Making a profit on a new software business solution requires successfully giving away the basic version.

As-a-service platforms are part of the natural evolution of technology.

They may just be your gateway to additional services in the cloud.

One entrepreneur's journey into radical transparency created amazing results.

Your customers are leaving. But why? Why not find out?

Have you ever thought of pricing as a powerful marketing strategy?

By asking the right questions, there's plenty you can do to improve retention..

The sooner you master time management in your startup, the better for your effectiveness as a leader.

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.

Why one entrepreneur left the bright lights, big city -- and hefty paycheck -- and took a chance in the Midwest.

An effective sales model is what drives revenue for a sustainable business.

Most entrepreneurs dream of one day being able to exit their businesses, but SaaS businesses are a special challenge.

Freedom, flexibility and transformation are the philosophies shaping the workplace today.

Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.

The SaaS CFO role should include a robust reporting package.

There's plenty of room for improvement in the world of ecommerce. Both buyers and sellers are worse off than they were 15 years ago.

With "Fulfillment by Amazon" changing the face of ecommerce, here's how you can capitalize on the new business model.

Consider the following if you are thinking of taking your software-as-a-service business to the next level.