Southwest Airlines

How Southwest Airlines Created a Mass Market for Air Travel

Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.

Richard Koch

· 5 min read

Southwest Airlines: A Case Study in Employee Engagement

Having employees apply innovative thinking outside of the scope of their daily functions benefits both employees and employers.

Jaia Thomas

· 3 min read

For Frequent Fliers, Using Miles Is Getting Easier

According to the latest Switchfly Reward Seat Availability Survey of more than 7,000 domestic and international flights that are scheduled from June through October, 76.6 percent offer reward seats.

Phil LeBeau

· 3 min read

Maximize Profits by Using These 3 P's

Leaders take note: These three words are the key to profits.

Gina Folk

· 5 min read

JetBlue Scraps 'Free Checked Bag' Policy

Southwest is now the only major American airline to allow all customers to check up to two bags for free.

Claire Groden

· 1 min read

The 6 Best Airlines for Business Travelers

Forget the biggest carriers: These smaller airlines offer great amenities, fewer layovers and solid reward programs.

Brad Wilson

· 4 min read

Despite Big Fuel Savings, Airlines Don't Expect Lower Fares

Carriers in the U.S. said they will save millions of dollars in fuel costs, but won't be passing that savings along to passengers.

Reuters

· 3 min read

Underdogs Can't Win Being Copycats

Don't just look at the current best in your industry and do what they do. Try to be the best you, but feel free to borrow from unlikely sources.

John Brubaker

· 6 min read

The Feds Don't Want In-Flight Cell Phone Calls, Either

The U.S. Department of Transportation has a hang-up with in-flight calls, perhaps enough to put an official kibosh on them – and soon.

Kim Lachance Shandrow

· 3 min read

SeaWorld, Southwest Airlines Terminate Partnership Amid 'Blackfish' Fallout

While the companies chalked it up to 'shifting priorities,' the announcement comes on the heels of widespread urgings by animal activists.

Geoff Weiss

· 2 min read

WATCH: Southwest Flight Attendant Delivers Hilarious Safety Announcement

This flight attendant could probably double as a standup comedian, with her spiced-up safety announcement garnering over 1.5 million views on YouTube.

Kate Taylor

· 1 min read

Southwest Airlines' Landing Mix-Up Could Have Been Super Scary

Despite the inconvenience to passengers, mistakenly landing at the wrong airport points to larger security and safety issues.

Jason Fell

· 2 min read