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The Juice Box Grows Up

Try an icy, ready-to-drink margarita.

The genius is in the packaging: a shiny 12.7-ounce pouch with a straw. Think Capri Sun juice pouch--but filled with an icy, ready-to-drink margarita.

That's the concept for the Cordina Mar-GO-rita, a portable (and very drinkable) cocktail from Big Easy Blends , a New Orleans company started in 2009 by Sal LaMartina and partners Antonio LaMartina and Craig Cordes. With distribution in only 13 states, the cocktail's monthly sales have already exceeded $100,000, and Sal projects annual revenue of $60 million in less than five years.

"We've got plans for GO-jitos, pi�a-GO-ladas and strawberry daiq-GO-ris," he says. "We're going to change the way people enjoy frozen cocktails."

That's right. Straight out of the freezer or pulled out of the cooler like a beer. And you'll avoid getting scolded at for having a glass poolside or on the beach, which is how LaMartina & Co. hit on the idea in the first place.

Jennifer Wang is a staff writer at Entrepreneur magazine in Southern California.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the August 2010 print edition of Entrepreneur with the headline: The Juice Box Grows Up.

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