12 Must-Know Trends in Digital Marketing
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You need to be active on all three fronts to drive traffic to your website and increase sales.
Sometimes you have to trust your gut. Online marketing is not one of those times.
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
Influencers have been a shot in the dark for companies making a play on social media. That's changing in important ways.
These common formats can seriously increase your content's shareability.
Over the last few years, personal branding has gone on from being an additional responsibility to one of the top priorities in marketing a business.
If we think of attention as currency, it represents something of a commodity -- highly valuable but limited in supply.
From seaweed to vodka, check out these ridiculous porky goods.
Even though you can't make a customer buy, you can at least know how your site can meet the specific need that the customer has at any given point in the buying cycle.
Tracking where potential customers have been online makes for exquisitely targeted advertising.
Stop wasting great content: Let your webinars spread your message in multiple ways.
Have you thought about how much competition you face for the eyes and ears of your target audience?
Once the opportunity arises to create one, it's recommended that the content in the press release contain these critical elements.
Each type of team member requires a specific set of skills. If you want to make the biggest impact with your campaigns, find specialists that match these positions.
Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.