⚡ Get All Content for 20% Off ⚡

How to Get Customers to Trust Your Ecommerce Business (Infographic) Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.

By Brian Patrick Eha

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

It can be difficult for a new ecommerce company to gain traction in the marketplace. Most of the difficulty boils down to the challenge of earning the trust of potential customers who aren't interacting with you or your inventory in a tangible, offline way. Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.

Fortunately, ecommerce businesses have several opportunities to win over potential customers. The first opportunity comes when a customer sees one of your advertisements for the first time. It's crucial to include key information in your ads, such as number of orders shipped, number of customers served and your customer service hours. If you accept PayPal as a payment option, you should mention it.

Another opportunity comes when a customer is browsing your website. You should use only high-quality images for your product pages and lookbooks, and you may want to consider adding customer reviews or testimonials, a staff page with pictures and even a live chat feature to help out customers who need assistance in real time. Finally, when a customer is making a purchase, it's a good idea to say where an order is shipping from, and it's better to display a delivery date rather than a shipping date. Security badges such as those from McAfee Secure and VeriSign will also inspire confidence.

Check out the infographic below, created by KISSmetrics, for more tips on how to build trust in your ecommerce business.

Click to Enlarge+
How to Get Customers to Trust Your Ecommerce Business (Infographic)

Related: What Shoppers Still Won't Buy on Amazon (Infographic)

Brian Patrick Eha is a freelance journalist and former assistant editor at Entrepreneur.com. He is writing a book about the global phenomenon of Bitcoin for Portfolio, an imprint of Penguin Random House. It will be published in 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.