Should You Switch Your Company's URL to a New Domain Extension? .florist? .coffee? .technology? The options are vast, but are any of these new domain extensions worth the money?
By Mikal E. Belicove •
Opinions expressed by Entrepreneur contributors are their own.
Q: Should I switch my company's URL to one of the new domain extensions?
A: You're referring to the recent decision by the Internet Corporation for Assigned Names and Numbers to open up more than 1,000 generic Top-Level Domains (gTLDs) to domains outside of the .com, .net and .biz variety. Now, new gTLDs--.florist, .gallery, .repair, .homes, .technology and more--are just as easy to register as .com. This means a small business such as Sunrise Coffee in Las Vegas could switch from its current URL, SunriseCoffeeLV.com, to the simpler Sunrise.coffee.
We asked Joseph Peterson, a domain-name and branding consultant in the greater Seattle area, for his thoughts on the pros and cons of such a shift.
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