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Gwen Moran is president of Moran Marketing Associates. She is currently compiling a marketing workbook titled Promote Your Business. E-mail her at moranmarketing@erols.com.

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

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This article was originally published in the July 2000 print edition of Entrepreneur with the headline: Flash.

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