Ever since Groupon rejected a $6 billion buyout offer from Google in December, everyone it seems has been talking about daily deals, including merchants and enterprising business owners who wonder which daily deal website is best for helping their product or service reach new customers. Here, I'm going to help answer that question.
First up is Groupon, whose name is synonymous the daily deal delivered by email. In fact, discount tracker SocialShopping.com, says Groupon has 50-million-plus subscribers, with 70 percent of those being 18- to 34-year-old women earning at least $40,000 a year. Clearly, if it's mostly women you cater to, the smart money says you should contact Groupon about running a promotion nationally or in one of the 500 local markets in which it operates. However, before agreeing to one of their promotions, bear in mind that Groupon keeps about half the gross revenue derived from your offer. A steep price to pay, for sure, but for some it may be well worth the exposure.
Similarly, 60 percent of LivingSocial's 40 million subscribers are female, mostly aged 18 to 49. But the local experience, it turns out, rings in at less than one-third the size of Groupon's. Currently, LivingSocial operates in 121 local markets. That said, LivingSocial's cut of your offer is just 30 to 40 percent of the gross revenue -- leaving more dollars for you.
The demographics for BuyWithMe show its subscriber base is 75 percent female -- most of who are between 18 and 44 years of age -- earning a salary of at least $50,000 on average. BuyWithMe, which targets 13 leading metropolitan areas in the U.S., keeps between 30 and 50 percent of the gross revenues.
Although the more than 400 other daily deal sites out there mostly cater to consumers, the business-to-business crowd can also take their pick among daily-deal sites. Websites such as GroupPrice.com, OfficeArrow.com and DailyDealServices.com, for instance, offer group discounts on critical business services such as website and graphic design, office supplies, commercial cleaning and even managed IT services.
No matter whether you cater to consumers or businesses, another route you can take is to launch a daily deal site of your own -- using one of the many group coupon solutions available under the white label and application service provider model. This approach enables you to turn deals on and off on your schedule, adjust offerings to what's selling well in real time, and, perhaps most important, manage your own leads and keep more of the gross revenue for yourself.
If that sounds like too much work or way too much technology to manage, Daily Deal Media will this week launch DDM Offers -- a program that enables business owners to create an offer and then submit it to hundreds of daily deal sites for their consideration. The service also promises to provide historical performance on each site, allowing you to make the informed comparisons for your business.
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Comments:
A little 'late to the party, but you should really groped to get your site every day Deal tailored to your needs and it should use its own unique code that is scalable and independent of all other sites. I will definitely stay away from the "clone" of the software.
I do not really belive that daily deal marketing is a way to go in the long run. Merchants should combine daily deal promotions together with loyalty programs with existing and newly gained customers. Tomas Jedlicka, developer in Handollar daily deal aggregator
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There are so many daily deals sites out there nowadays which caused my Inbox to be filled with lotsa of deals emails. I would try to unregister from those deals sites which do not consolidate their deals into a single email. Groupon is one of them.
This is such a great post. I find it very interesting to see how many daily deal sites are out there.
Deals site are gaining popularity because generally, consumers are reaping the benefits of the deals offered by these Daily Deals of the Day sites.
One of the central hub for the social commerce experience, where people learn and share their deal with friends and family through dailydealtime.com
@jason beware of phishing, i just googled dailydealpool's site traffic and it's on a downward trend. which means either the product sucks or something phishy is going on over there.
Newest startup that is still in Pre-Launch mode, but growing faster than Groupon did at this stage is http://thecustomeradvantage.com. This invitation only discount coupon site is the only one of its kind that pays the people involved. 50-80% discounts at local stores while earning a second income. Join the customer revolution today. Invitation only so use the site ID: plemley or go to http://plemley.thecustomeradvantage.com
Hi Mikal, It was interesting to read all these statistics, it gave a much clearer idea of which site to chose from. It seems these sites are gaining increasing importance and can be an excellent source to use to market your company and improve revenues. Thanks for sharing! Riya Sam Training for Entrepreneurs.com
Seems like the big ones are Groupon and Living Social... Seems like they are EVERYWHERE! What do you like so much about the Daily Deal Pool?
Is it just me or are these site like the next big thing. I haven't' joined one yet myself buy my wife made a killing with an add on Living Social...
Love DailyDealMedia! I've been reading that site for about a month now, very good info. Good article.
There are many different daily deal sites to choose from, and you should look at the various ones before making a decision. Then you'll find the best site for you as an individual. A great way for consumers to find deals and sales in their respective areas is by using http://www.dailydealpool.com. This site will email you daily with the best buys available, ensuring you won't miss a steal!