Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
Drawing on 20 years of experience building a full coaching practice and training hundreds of coaches, I break down the core assets that consistently lead to more clients.
A journey only works when the interface guides it, because without clear patterns, users loop through pages without knowing where they're meant to go next.
The first 24 hours of a PR crisis can make or break your brand. Learn how to best strategize this crucial span of time with reputation management tips from a PR pro.