📺 Stream EntrepreneurTV for Free 📺

What the Apple vs. Samsung Lawsuit Means for the Future of Smartphone Design Samsung was ordered to pay Apple $1 billion for infringing on its patents. Will this change the way other mobile devices are made?

By Amy Gahran

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smartphones and tablets.

Will this mega-lawsuit dramatically alter the way our devices are manufactured and, in turn, affect our decision-making process when buying a smartphone for personal or business use? Probably not.

The New York Times predicted that this decision would wreak design havoc in the mobile device landscape: "Consumers could end up with some welcome diversity in phone and tablet design -- or they may be stuck with devices that manufacturers have clumsily revamped to avoid crossing Apple."

The real outcome of the Apple vs. Samsung lawsuit is likely to be more lawsuits. And perhaps higher prices for non-Apple smartphones. But in the long run, I suspect the effects of this case will be negligible to consumers and business users of mobile devices.

Patent expert Thomas Frey of the Louisville, Colo.-based think tank the DaVinci Institute explains, "This is gamesmanship, it's all moving queens and rooks around the chessboard. In the end the legalities won't matter. All the solutions will be off the chessboard. The players will say to each other: 'If you pay me $X, I'll say you win.'"

The recent decision will likely be appealed, and it's possible that it may be struck down. But even if the decision stands, it's more likely that Samsung and all Android device makers will keep doing business mainly as usual.

Electronics manufacturers, especially mobile device makers, license patented technologies from each other all the time, for a fee. For instance, after a patent "misunderstanding" last year, Apple started paying Nokia an estimated $11.50 for every iPhone sold. Similarly, in a settlement agreement last year, Samsung agreed to pay Microsoft $10 to $15 for each smartphone or tablet it sells.

In the U.S. market, the vast majority of smartphones are at a price heavily subsidized by wireless carriers, along with a two-year service contract -- which further obscures the effect of licensing fees on phone prices.

So, for smartphone users, the changes likely won't be too noticeable and infringement lawsuits probably won't factor into their buying decisions.

Will this lawsuit affect which smartphone you buy for business? Let us know in the comments below.

Amy Gahran is an independent writer and mobile technology enthusiast based in Boulder, Colo. Her work has appeared at CNN.com. Gahran blogs at Contentious.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Fundraising

My Startup Couldn't Raise VC Funding, So We Became Profitable. Here's How We Did It — And How You Can Too.

Four months ago, my startup reached profitability for the first time. It came after more than a year of active work and planning, and here's what it took.

Starting a Business

Clinton Sparks Podcast: From Hit Records to Humanitarian Powerhouse, Akon Shares His Entrepreneurial Journey

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical advice and actionable steps given through compelling stories and conversations with Clinton and his guests.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Jack Dorsey Explains Bluesky Exit: 'Literally Repeating All the Mistakes We Made' at Twitter

Dorsey left the Bluesky board and deleted his account earlier this week.

Business News

McDonald's Is Responding to Sky-High Fast Food Prices By Rolling Out a Much Cheaper Value Meal: Report

The news comes as the chain looks to redirect back to customer "affordability."