Auntie Anne's Hand-Rolled Soft Pretzels

2015 Franchise 500
At a Glance

Products & Services: Soft pretzels

Number of Locations: 1,617

Total Investment: $196.5K - $370.1K

Founded: 1988

Began Franchising: 1989

About Auntie Anne's Hand-Rolled Soft Pretzels

Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own.

Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks. Stores can be found in shopping centers, airports and train stations across the United States, Asia and the Middle East, as well as the United Kingdom and Venezuela.

Franchise Units

Year U.S. Canadian International Company Owned
2015 1,112 1 489 15
2014 1,132 0 466 17
2013 1,062 0 423 17
2012 983 2 334 14
2011 864 3 247 14
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $196,475 - $370,100
Franchise Fee: $30,000
Ongoing Royalty Fee: 7%
Term of Franchise Agreement: 20 years, renewable
Veteran Incentives: $10,000 off franchise fee
Financial Requirements
Net Worth: $400,000
Franchise can be run from home. 60% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 9 - 12. Absentee ownership of franchise is allowed..
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: Up to 2 weeks. At franchisee's location: Up to 5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Ad slicks, Regional advertising,
Other marketing support: Online toolbox

Franchise Ranking History

Franchise 500®: #34 (2015), #37 (2014), #44 (2013), #102 (2012), #48 (2011),
Fastest-Growing: #18 (2015), #35 (2014), #41 (2013), #51 (2012), #74 (2011),
America's Top Global: #5 (2015), #26 (2014), #39 (2013), #85 (2012), #42 (2011),

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