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Entrepreneur: Start & Grow Your Business

Carvel

Ice cream & ice cream cakes

Background

Founded: 1934 Franchising since: 1947
In 1934 Tom Carvel opened his first ice cream shop in Hartsdale, New York. Over the years, he developed formulas and equipment for creating and serving his ice cream. The company started franchising in 1947, and by 1951 had opened 100 stores.

Today the company distributes its line of ice cream, cakes, pies and other treats in its own locations and in stadiums, club stores and supermarkets.

200 Glenridge Point Pkwy., #200
Atlanta, Georgia 30342
Phone:
(404)255-3250


Franchisor has 75 employee(s); 50 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 462 0 42 0
2008 485 2 41 20
2007 510 2 34 0
2006 576 2 0 23
2005 520 2 1 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West virginia
Worldwide

Exclusive territories available.

Costs and Fees

Total investment: $270.4K-351.3K
Franchise fee: $30K
Ongoing royalty fee: $2.07/gallon
Term of agreement: 20 years, renewable
Express/kiosk option available

Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Qualifications
Net worth requirement: $300K+
Cash liquidity requirement: $100K+
Business Experience:
  • General business experience

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 6
  • Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 10 days
  • At franchisee's location: 5 days
  • Additional training annually

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • Regional advertising

Other marketing support
  • Broadcast media

Rankings

Franchise 500® rank:
#176 (2008); #165 (2007); #93 (2006); #125 (2005);

Fastest-Growing Franchises:
#72 (2007); #75 (2006); #98 (2005);

Low-Cost Franchises:
#33 (2005);

America's Top Global Franchises:
#136 (2008); #158 (2007); #78 (2006); #138 (2005);