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Diamond Dave's Mexican Restaurants

At a Glance

Products & Services: Mexican restaurant

Number of Locations:

Total Investment: $200K - 350K

Founded: 1979

Began Franchising: 1980

About Diamond Dave's Mexican Restaurants

Native Texan Warren David Cohen founded Diamond Dave's Mexican Restaurants in 1979. Wanting to share the Tex-Mex cuisine of his childhood with families in the Midwest, Cohen created the restaurant chain that by 2000 had more than 30 locations.

Diamond Dave's restaurants serve Mexican favorites like quesadillas, tacos and chimichangas as well as salads, hamburgers and sirloin steak.

Startup Costs, Ongoing Fees and Financing

Total Investment: $200,000 - $350,000
Franchise Fee: $15,000
Ongoing Royalty Fee: 4%
Term of Franchise Agreement: 10 years+, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $75,000 - $100,000
Operations
20% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 20. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 weeks. At franchisee's location: Varies.
Ongoing Support: Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Ad slicks,