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Entrepreneur: Start & Grow Your Business

Max Muscle Sports Nutrition

Sports nutrition products, weight-loss consulting, athletic apparel

Background

Founded: 1991 Franchising since: 2001
1641 S. Sinclair
Anaheim, California 92806
Phone:
(800)530-3539/ (714)456-0700


Franchisor is a privately-held company with 50 employee(s); 5 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 138 0 0 0
2008 132 0 0 0
2007 122 0 0 0
2006 90 0 0 0
2005 88 0 0 1

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 100,000 population

Costs and Fees

Total investment: $147K-291.2K
Franchise fee: $35K
Ongoing royalty fee: 6%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $50K
Business Experience:
  • General business experience
  • Marketing skills

Operations
  • 15% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 2 - 5
  • Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 6 days

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • National advertising

Rankings

Franchise 500® rank:
#394 (2009); #428 (2008); #437 (2007); #274 (2006);

Top New Ranking:
#15 (2006);