#249
At a Glance
Products & Services: Sports nutrition products, weight-loss consulting, athletic apparel
Number of Locations: 155
Total Investment: $122.5K - 296.7K
Founded: 1991
Began Franchising: 2001
Private Owned
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 155 | 0 | 0 | 0 |
| 2009 | 138 | 0 | 0 | 0 |
| 2008 | 132 | 0 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $122,500 - $296,700
Franchise Fee: $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $50,000
Operations
15% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 5. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
| Franchise Fee | ||
| Startup Costs | ||
| Equipment | ||
| Inventory | ||
| Accounts Receivable | ||
| Payroll |
How This Franchise Supports Franchisees
Training: Available at headquarters: 6 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: National advertising