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Max Muscle Sports Nutrition

2012 Franchise 500
#249
At a Glance

Products & Services: Sports nutrition products, weight-loss consulting, athletic apparel

Number of Locations: 155

Total Investment: $122.5K - 296.7K

Founded: 1991

Began Franchising: 2001

Private Owned

Franchise Units

Year U.S. Canadian International Company Owned
2011 155 0 0 0
2009 138 0 0 0
2008 132 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $122,500 - $296,700
Franchise Fee: $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $50,000
Operations
15% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 5. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 6 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: National advertising

Franchise Ranking History

Franchise 500®: #249 (2012), #393 (2010), #394 (2009), #428 (2008),