Put It There
This entrepreneur will never find his pockets empty--no matter how many of them he has.
Vital Stats: Scott Jordan,
38, founder and CEO of Scott eVest LLC
Company:: clothing and
licensing company featuring a line of vest/jackets with 16 to 22
pockets that discreetly hold tech gadgets
2003 Sales Projections: $5
million
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Weighed Down: "I was
practicing law and commuting back and forth, carrying the things
that most businesspeople carry with them nowadays-PDA, cell phone,
an expandable keyboard. Working in a business casual environment, I
would wear sports jackets just to have the extra pockets to put my
stuff in. I started asking around and found the need for more
pockets was common."
"All my friends
told me it was ridiculous--'You're a lawyer, practice
law' and 'What's a nice Jewish boy like you doing in
the shmatte business?'"
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(Un)orderly Fashion: Now
selling through www.scottevest.com, Jordan was initially wary of
e-commerce when he started the company in 2001. "On the day
[the site] went live, a Web site referred to it, and I got 50,000
hits and more than 100 orders. I didn't even have a
manufacturer lined up. I had six samples. I had to juggle between
sending them to retailers, catalog companies and Asia for
production pricing. Each one was like gold to me."
Apparel Appeal: On exhibit
at Disneyland's Tomorrowland, the Scott eVest has appeared on
ER and HBO's The Wire. "Every other day, I
get a call from a branch of the military, CIA, Secret Service, INS.
I'm told the president got one with the presidential seal on
it."