New Attitude
Pursesnickety! prepares to soar with a revamped e-commerce site.
The launch is approaching. Deborah Nail, our intrepid makeover
entrepreneur, has worked with Web design and marketing company
Interland
and settled on a new look for www.pursesnickety.com. It's cleaner, trendier and
more professional, but it's also loaded with the fun spirit of
the products. Just take a look at the before and after
pictures.
The substance underneath is just as important as the look. Steve
Schultz, Interland's director of business solutions and design
services, has been in on the process since the beginning. After the
initial consultation, Schultz and Nail decided to go with a
high-end e-commerce engine that allows for search capabilities,
both retail and wholesale sections, and other advanced features
like a coupon manager. Says Schultz, "That will make it a much
richer vehicle to target [Nail's] audience."
Customers will be able to browse fabrics and feathers, get
information on how the purses are made, and order entirely online
for the first time. "It's going to save us time and reduce
our costs," says Nail, "because we're not going to
have to hand-feed all the information to each person we talk
to."
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The Web design process has had a positive businesswide effect on
Pursesnickety! "I can't tell you how much it's helped
us organize ourselves," Nail says. "We know what
we're doing now." They've streamlined their product
line, settled their trade show calendar for the entire year, and
moved into the new categories of bridal bags (customized bags used
to carry flowers in weddings) and beach bags.
So what happens after the launch? "We do a search engine
optimization, then the e-mail marketer, where we create newsletters
for [Nail]. After that, [we] look at things like Google
AdWords," says Ann Vo, Web designer with Interland. Vo says
that this process, from the initial discovery consultation through
the various marketing aspects, is pretty typical of how Interland
works with growing businesses.
Nail and the entire design team are looking forward to the
launch of the new site. "We're ahead of the game. I
can't wait to see how this increases our sales. I think
it's going to be tremendous," says Nail. Come back next
month, when we'll look at how new cell phones from Sprint and
new laptops from IBM are changing the way Pursesnickety!
communicates and works.