This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Parallel Universe A new kind of entrepreneur boldly goes where few business owners have gone before.

By Aliza P. Sherman

Opinions expressed by Entrepreneur contributors are their own.

What do you do when one business isn't enough? These twoentrepreneurs started one business, then almost immediately beganlooking for their next.

Karen McMasters is president of Bare Babies Inc., a$2 million online baby products business she launched on Yahoo!Stores in February 2000. Three years later, she started AllCola.comwith her mother, a lifelong collector of Coca-Cola memorabilia. InJanuary 2004, she debuted Ciao Bella Baby to leverage her success withBare Babies and attract a higher-end customer. In 2004, sheprojects sales of $60,000 for AllCola.com and $1 million for CiaoBella Baby.

McMasters, 40, says one main benefit of having more than onecompany is diversification. "It's comforting to have avariety [of businesses] and not put all your eggs in one basket. Itkeeps life interesting."