21,000 florists in the U.S. 1
3,000 greeting-card publishers in the U.S., most of them small or family-owned. 2
70% of men plan to take their sweetheart out to dinner on Valentine's Day. 3
$29 million in cut roses sold in the United States each year. 4
73% of the 546,000 restaurants in the U.S. that are single-location businesses. 5
$36 million in heart-shaped boxes of chocolate sold each Valentine's Day. 6
100,000 pounds per day of its classic Sweethearts Conversation Hearts that Necco produces for 11 months to meet demand. (The 8 billion hearts sell out in six weeks.) 7
3,523 candy stores in the U.S. 8
22,600 specialty jewelers in the U.S. 9
$40 million in box office profits on the No. 1 movie of Valentine's Day weekend 2009--the remake of Friday the 13th.10
Sources:
1 U.S. Census Bureau
2 Greeting Card Association
3 Discover Card Survey
4 USDA National Agricultural Statistics Service
5 National Restaurant Association
6 National Confectioner's Association
7 Necco
8 U.S. Census Bureau
9 Jewelers of America
10 Variety
This article was originally published in the February 2010 print edition of Entrepreneur with the headline: Valentine's Day--How Sweet it Is.


















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