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In an Emerging Market, Trust Isn’t Part of the Brand. It Is the Brand.
In emerging markets, customers don't buy brands they know, they buy companies they trust.
Dallas Vasquez is the CEO and co-founder of Mitra9, a functional beverage company specializing in premium kava and mitragynine seltzers. With extensive experience in business strategy and development, he identified an opportunity to transform traditional botanical ingredients into palatable, modern wellness drinks. A passionate entrepreneur with a background spanning manufacturing and technology, Vasquez is committed to creating plant-based solutions that promote natural mental wellness and balanced lifestyles through innovative, lab-tested formulations.
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