Marketing Basics
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Recent Posts in Marketing Basics
Play Video Your Secret Weapon in Sales? The Phone (Video)
BY Colleen DeBaise
If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
How to Think Like Your Customer
BY Ann Handley
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
BY Brian Honigman
A look at the different patterns in the purchasing behavior of men.
A Golf Tutorial Site Brings Its Call Center In-House
BY Logan Kugler
Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it. 10 Questions to Ask Before Determining Your Target Market
BY Alina Dizik
A guide to understanding your customers and how your product meets their needs. Should Your Business Have a Podcast?
BY Lindsay LaVine
With a low barrier to entry, podcasting may be a way to establish expertise. Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
BY Gregg Schwartz
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale. 3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. Last-Minute March Madness Marketing Tips
BY Jim Joseph
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late. Why Startups Should Take a Big-Brand Approach to Marketing
BY Jim Joseph
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start. How to Win Face-Time With Tough Prospects
BY Grant Cardone
Use these strategies to get in front of hard-to-reach potential clients and make a sale. Branding's Cardinal Sins: 3 Common Mistakes to Avoid
BY Alanna Francis
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins. Tips to Go Above and Beyond With Customer Service
BY Entrepreneur Staff
Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition. Marketing Strategies for the Future
BY Barbara Findlay Schenck
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.Ads by Google
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