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Editor's Picks
Get to Know Your Competition
7 shrewd strategies for forging alliances--and staying ahead of the pack.
Stand Out in a Crowded Marketplace
You can do it with these 5 savvy internet marketing strategies.
Use Coupons to Lure Last-Minute Buyers
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
Focus Your Social Media Strategy
4 tips to help you avoid online overload
How to Create a Marketing Plan
How to Create a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
More Articles
Focus on 'User Experience Optimization'
Driving traffic to your homepage is important, but making the destination worthwhile is vital.
Leave Marketing to the Pros
DIY isn't good enough--here are 5 reasons why you should hire a professional.
10 Reasons Your Marketing Messages Stink
Don't alienate your market by making these mistakes.
Tag Yourself
Help your business become 'it' with a great tagline.
10 Ways to Waste Your Time in a Networking Group
Referral business from networking groups can pay off handsomely, so make the most of every meeting.
Create Vocal Brand Advocates
7 steps to a successful advertising campaign.
Ditch Your Desperation Marketing
When it comes to the perfect pitch, sometimes less is more.
5 Franchise Marketing Essentials
Look for these qualities before you make an investment.
10 Rules for Quick and Easy PR
Simple steps to give your business a competitive edge, on a budget.
Know Your Target Market
Get a grasp on generational marketing with this guide to demographics.
Market Your Way To the Top
Never stop thinking about marketing--it's the best way to grow your business.
A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.