Marketing Basics
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Recent Posts in Marketing Basics
Five Affordable Consumer Research Tools
BY Susan Gunelius
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
What to Do When the Mailman Slows Your Business Down
BY Diana Ransom
Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
A New Way to Crowdsource Customer Feedback
BY Jason Ankeny
Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
Trade Shows »
Drive Media Interest at a Trade Show
Follow these steps to get your business noticed before, during and after the show.
More Posts in Marketing Basics
Play Video How Can I Stand Out in the Holiday Sales Rush? (Video)
Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
Hacking the U.S. Census for Market Research
BY Gwen Moran
The every-decade survey can offer insights on demographics and competition for determining potential markets.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
BY Susan Gunelius
The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Play Video How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore. (Video)
BY Diana Ransom
With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Labor Ruling Is a Reminder to Revisit Social Media Policies
BY Mikal E. Belicove
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Don't Wait for a Reunion to Network With Former Classmates
BY Ivan Misner
If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
The New, New Rules of Business Marketing
BY Jason Fell
Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Why Tracking Marketing Metrics Can Pay Off
BY Brad Sugars
Use these tips to help generate a better response from your marketing and improve your return on investment.
The Dark Side of Discounts
BY Dan Kennedy and Jason Marrs
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Five Lies About Social Media Marketing
BY Mikal E. Belicove
Social-media makes even the best marketers forget everything they already know about marketing.
Three Tips for Reinventing a Product
BY Teri Evans
How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.Don't Miss
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