Marketing Basics
The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.
Recent Posts in Marketing Basics
How to Turn Your Startup Into a Lean, Mean Marketing Machine
BY Ross Kimbarovsky
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Can Ignoring Clients Boost Your Sales?
BY Kristan Schiller
A tech company sees gains by turning its attention away from 60 percent of clients.
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably
BY Catherine Clifford
Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.7 Tips for Writing Better Business Copy
BY Shanna Mallon
From business plans to marketing copy, being aware of common mistakes can make you a better writer.
A Company That Makes User Analytics Simple
BY Matt Villano
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies. What You Wanted to Know About Marketing But Forgot to Ask
BY Ann Handley
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.4 Tips for Marketing to Millennials
BY Nadia Goodman
How to make your product more attractive to young buyers. Lessons From Fair Trade on How to Make Your Brand Message More Powerful
BY Catherine Clifford
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand. How to Use Customer Recommendations to Grow Your Business
BY Barbara Findlay Schenck
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch
BY Gwen Moran
New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral. 8 Things Startup Founders Should Know Before Writing a Book
BY Lambeth Hochwald
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.Play Video Your Secret Weapon in Sales? The Phone (Video)
BY Colleen DeBaise
If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone. How to Think Like Your Customer
BY Ann Handley
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base. When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
BY Brian Honigman
A look at the different patterns in the purchasing behavior of men.Ads by Google
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60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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