Marketing Basics
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Recent Posts in Marketing Basics
How to Use Customer Recommendations to Grow Your Business
BY Barbara Findlay Schenck
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch
BY Gwen Moran
New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
8 Things Startup Founders Should Know Before Writing a Book
BY Lambeth Hochwald
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Play Video Your Secret Weapon in Sales? The Phone (Video)
BY Colleen DeBaise
If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone. How to Think Like Your Customer
BY Ann Handley
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base. When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
BY Brian Honigman
A look at the different patterns in the purchasing behavior of men. A Golf Tutorial Site Brings Its Call Center In-House
BY Logan Kugler
Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it. 10 Questions to Ask Before Determining Your Target Market
BY Alina Dizik
A guide to understanding your customers and how your product meets their needs. Should Your Business Have a Podcast?
BY Lindsay LaVine
With a low barrier to entry, podcasting may be a way to establish expertise. Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
BY Gregg Schwartz
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale. 3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. Last-Minute March Madness Marketing Tips
BY Jim Joseph
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late. Why Startups Should Take a Big-Brand Approach to Marketing
BY Jim Joseph
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start. How to Win Face-Time With Tough Prospects
BY Grant Cardone
Use these strategies to get in front of hard-to-reach potential clients and make a sale.Ads by Google
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Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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