Marketing Basics

Marketing Basics Articles and Videos

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)
Marketing Basics

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing Basics

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
6 Attention-Grabbing Direct Mail Designs
Marketing Basics

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
5 Tips for Producing Direct Mail Copy That Sells
Marketing Basics

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing Basics

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Contently's New $9 Million Crown Proves Content Is King
Marketing Basics

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
The 7 Worst Speaking Mistakes Professionals Make
Marketing Basics

The 7 Worst Speaking Mistakes Professionals Make

How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
7 Idioms Almost Everyone Gets Wrong
Marketing Basics

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Cringe-Worthy Jargon That Should Be Retired Before 2014
Marketing Basics

Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Let Beyonce Be Your Guide and Other Must-Read Business Tips
Customer Loyalty and Retention

Let Beyonce Be Your Guide and Other Must-Read Business Tips

A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
Huh? One Retailer Says Don't Buy Our Stuff on Black Friday
Marketing Ideas

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Connect With Angry Customers Before They Yelp
Customer Loyalty and Retention

Connect With Angry Customers Before They Yelp

The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
5 Simple Ways to Get Your Customers to Listen to You
Marketing Basics

5 Simple Ways to Get Your Customers to Listen to You

Cut though the noise with these techniques to create communications that educate and attract customers.
7 Marketing Truths Every Business Leader Should Know
Marketing

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
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