Marketing

A great logo isn't just about looking nice. It's about picking the right colors, fonts and graphics

I've scaled SEO across dozens of locations. Here are the systems that franchise brands need to win in 2026.

As AI-driven search cuts through the noise and answers basic questions, the companies that succeed will be the ones that build trust through clear, concrete evidence.

Here's how micro-niches outperform broad markets by targeting hyper-specific audiences, solving precise problems and building stronger loyalty.

Lindsey Carter wanted her brand to speak to "the girl on the go."

Professional results in minutes.

AI search is replacing website visits with instant decisions. Here's why organic traffic is collapsing and what founders must do now to stay visible and competitive.

Mena Barakat and Sarah Goldring transformed a common dining struggle into a business.

Expansion isn't a success guarantee. It's a tactic that requires careful strategy at every step.

SEO fundamentals are here to stay, but prompt engineering is rapidly transforming the practice into a holistic discipline.

PR should not chase attention; it should build trust at scale, and this guide shows how to choose an agency with the systems, proof and discipline to actually move your business.

Here's the minimum effective visibility required for CEOs to build trust, credibility and authority without sacrificing their time or focus.

Successful selling requires adapting your message to the outcomes your customer cares about, not the features you built.

This AI-powered mobile editor delivers professional image content affordably.

Learn when and how to scale from freelancer to micro-agency without losing control, burning out or taking on a full team.

Branding, websites and interfaces function as cognitive systems, not just visual output.

Here's what the Super Bowl can teach you about pressure, preparation and winning in business.

AI is up, and traffic is down. Here's how I set a new all-time high for leads last year despite AI offering summaries on 21% of all searches.

Retailers are shifting from transactions to experiences, as gamification, social connection and community combat digital fatigue and drive growth.

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources.

This metric is easy to overlook — but it could determine whether you scale or go broke.

How Brooks Schaden’s customer-focused strategy grew his sports bar fast and made every game memorable.

Here's what's driving the trend and what you need to know to structure a solid deal.

The biggest obstacle for emerging tech isn't complexity, competition or timing — it's the narrative the public hears before the product ever loads.

Before you make your next career move, there's one disciplined step that determines whether a pivot creates momentum or deepens misalignment.

Here's how to effectively implement the one-to-many approach without wasting money.