Finding Customers

Finding Customers Articles and Videos

The Science of Building Buyer Personas (Infographic)
Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
The One-Week Road Test to See If You're Entrepreneurial Material
Leadership

The One-Week Road Test to See If You're Entrepreneurial Material

You're brimming with excitement and dying to take a spin in your newly imagined role as a business owner launching a business. Here's the five-pronged course you must pass.
How to Make Someone Want to Do Business With You
Grow Your Business

How to Make Someone Want to Do Business With You

Here's how to attract customers, so your sales process becomes as simple as saying 'yes' when they beg to hire you.
Do You Know Where Your Buyers Hang Out Online?
Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
For a Winning Product Launch, Address Genuine Customer Needs
Starting a Business

For a Winning Product Launch, Address Genuine Customer Needs

To launch a startup, figure out how you can solve clients' problems.
5 Ways To Get Prospective Customers to Choose You
Grow Your Business

5 Ways To Get Prospective Customers to Choose You

As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Early Adopters Are Great, But They Aren't Most Customers
Starting a Business

Early Adopters Are Great, But They Aren't Most Customers

This segment of the customer base is important for many reasons, but listening to them too much can lead to a slow death for your product.
3 Easy Steps to a Winning Welcome Series for New Email Subscribers
Marketing

3 Easy Steps to a Winning Welcome Series for New Email Subscribers

Don't just lump new prospects in with your current customers. They need to be nurtured until they're familiar with your brand.
Capturing Repeat Customers Is the Magic of Growth Hacking
Marketing

Capturing Repeat Customers Is the Magic of Growth Hacking

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.
How Entrepreneurs Can Benefit From Frugal Experiments
Grow Your Business

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
4 Ways to Make Your Business a Powerful Customer Magnet
Marketing

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Apple Wants to Expand Its Footprint in the Workplace
Technology

Apple Wants to Expand Its Footprint in the Workplace

In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Grow Your Business

Smoke and Mirrors: How to Sell Without Selling

Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
Marketing

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
How to Get an Enormous User Base Without Spending a Dime on Marketing
Grow Your Business

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
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