Living Your Personal Brand

The great Yankee, surely destined for the Hall of Fame, is a textbook study in how to honorably build an outstanding career.

When we teach our children the value and fragility of their personal reputation they learn who they are, regardless of what others think.

Are you the total package? Work to create the best version of you.

Here are four questions to think about as you consider how your social life affects your work persona.

Yes, manners manner, especially as you establish yourself as a professional.

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.

You'll need a well-organized resume, professional clothing and good answers to land that new gig.

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.

Think your brand stops at your appearance? It's also reflected in your office, home and car.

You should always watch your words, but also be mindful of how you say your words.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.