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Here's The Reason Why Full-Page Ads Are a Waste of Money
6 min read
News and Articles About Print Advertising
How Print Marketing Can Help Your Personal Career
Here's how to promote yourself in myriad ways -- far beyond the basics of business cards and resumes.
The Surprising Power of Print Marketing to Leverage Your Ecommerce Site
Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Integrate Social Media With Print Advertising to Boost Your Marketing
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Refine Your Advertising Language With These 5 Strategies
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Citing a Celeb in an Ad? The First Amendment May Not Protect You.
A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
Richard Young and Matthew T. Ingersoll
Ortery 'Studio' Streamlines Inventory Photography
With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.
Take a Stand
A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.
Kim T. Gordon
Super Bowl 50: The Business of the Big Game
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