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The Surprising Power of Print Marketing to Leverage Your Ecommerce Site
Print Advertising

The Surprising Power of Print Marketing to Leverage Your Ecommerce Site

Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
Katherine Halek
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Advertising

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Kate Taylor
Integrate Social Media With Print Advertising to Boost Your Marketing
Print Advertising

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Katherine Halek
Refine Your Advertising Language With These 5 Strategies
Advertising

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Katherine Halek
Citing a Celeb in an Ad? The First Amendment May Not Protect You.
First Amendment

Citing a Celeb in an Ad? The First Amendment May Not Protect You.

A recent court ruling finds companies aren't protected from suits by public figures if corporate ads feature them without prior consent.
Richard Young and Matthew T. Ingersoll
Ortery 'Studio' Streamlines Inventory Photography
Technology

Ortery 'Studio' Streamlines Inventory Photography

With ample lighting and smart software, this desktop booth can produce professional-quality images of your products.
Jonathan Blum
Take a Stand
Marketing

Take a Stand

A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.
Kim T. Gordon