Social Selling

News and Articles About Social Selling

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)
Sales

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
Kim Lachance Shandrow
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Dan Newman
This Is the Secret to Improved Social Selling
Social Selling

This Is the Secret to Improved Social Selling

As content has become the currency of the modern sales professional, there's a content format that's proving incredibly valuable for those who want to stand out.
Michael Litt
LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling
Linkedin

LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling

The professional-networking giant just rolled out its overhauled standalone 'social sales' offering, which it's couching as a kinder, gentler approach to sales.
Kim Lachance Shandrow
Why Facebook's Friends May Fade
Marketing

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Mikal E. Belicove