6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.

learn more about Kim Lachance Shandrow

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Social selling is all the buzz these days, but what is it, who's doing it and why is it so important right now?

But first, hold the phone. Thankfully it has zero to do with dialing for dollars (old-school cold calling). Put simply, social selling is when salespeople -- and marketers, recruiters and account reps -- use social media platforms to directly interact with sales prospects.

"Social selling has the power to help establish a positive reputation, unearth hard-to-find information, and make important contacts in a scalable way," LinkedIn vice president of sales Mike Derezin told Entrepreneur. "In today's digital and data driven age, online is how perceptions are shaped, so for anyone working in sales today, it's a real miss to not make it core to their strategy."

Related: 10 Questions to Ask When Creating Your LinkedIn Company Page

When done right, social selling is also a highly effective lead generation, relationship building and conversion tool. When done wrong, it can alienate prospects and send them packing. Getting the delicate social sales do-si-do just right can be tricky. It's best to start strong with a solid game plan.

LinkedIn, the a 347 million-plus member professional social network and creator of a popular fee-based social selling tool called Sales Navigator -- has put together a crash course in how to get started in social sales in the helpful infographic below. The guide walks you through six simple steps to launching a successful social sales campaign, from to setting up your social presence to finding and attracting the right prospects, to measuring and optimizing results.

Check it out below.

Click to Enlarge

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Related: 3 Simple Ways to Use LinkedIn to Boost Sales

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law

How to Bring Your Franchise to the Next Level With Marketing Automation

With the impacts of inflation and associated costs of running a business, automation is a powerful solution for streamlining a positive guest experience and overall marketing.

Starting a Business

90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies.

It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.


6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.