Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

Read More ▼
Today's Most Read

News and Articles About Twitter

Advanced Marketing Techniques to Help Your Twitter Account Take Off
Twitter Marketing

Advanced Marketing Techniques to Help Your Twitter Account Take Off

Whether you're trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you'll want to employ.
New Details Emerge About Facebook's 'Buy' Button
Ecommerce

New Details Emerge About Facebook's 'Buy' Button

Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
Laura Entis
How to Build a Strong Social-Media Presence
Social Media

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
Ann Tran
You Never Thought Social Media Could Look Like This
Social Media

You Never Thought Social Media Could Look Like This

Artists have created an installation that allows us to see social-media sentiment in the physical, real world. It's so weird you have to see it for yourself.
Kate Taylor
This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be
Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Catherine Clifford
3 Out of 4 Negative Tweets Happen While Customers Are Still Inside the Restaurant
Social Media

3 Out of 4 Negative Tweets Happen While Customers Are Still Inside the Restaurant

Social media provides a new way to deal with disgruntled customers before they even finish eating.
Kate Taylor
What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)
Social Media Marketing

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
Constance Aguilar
Twitpic Gets New Lease on Life Thanks to Mystery Acquirer
Legal Center

Twitpic Gets New Lease on Life Thanks to Mystery Acquirer

The popular photo-sharing platform will no longer shut down.
Nina Zipkin
Presented by
Boost SEO by Showcasing How Smart You Are
Coaches Corner

Boost SEO by Showcasing How Smart You Are

Our experts explain how positioning yourself as an expert can help maximize your site for search.
Jacob Hall
9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch
Press coverage

9 Juicy 'Extras' to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.
Joan Stewart
Find Your Next Great Hire on Twitter
Hiring

Find Your Next Great Hire on Twitter

Use these five strategies to utilize chats on the social network for job candidates in your industry, or have them coming to you.
Josh Tolan
Denny's Just Capitalized on Apple's Tech Glitch in a Genius Marketing Move
Social Media

Denny's Just Capitalized on Apple's Tech Glitch in a Genius Marketing Move

The restaurant chain was quick to latch onto Apple's tech glitch, creating a clever Twitter post that went viral in minutes.
Kate Taylor
Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter
Legal Center

Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter

The image sharing site is closing down after Twitter requested it drop its trademark application.
Nina Zipkin
Presented by
A Day in the Life of a Successful Social-Media Strategy
Social Media Marketing

A Day in the Life of a Successful Social-Media Strategy

Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Eric Siu