Twitter

Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

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News and Articles About Twitter

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Why Twitter Is Handing Over Your Tweets to MIT

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Inspiration

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Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
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How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
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This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

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What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)
Social Media Marketing

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Many companies are investing in Facebook campaigns despite changes to its organic reach.
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