Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.
Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.
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How the White House Became a Social-Media Powerhouse
BY Shira Lazar
Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
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Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
McDonald's Social-Media Lesson: Critics Tweet Back
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The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Emerging Social Media Sites to Attract Users
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As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
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From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Play Video How to Turn Tweets Into Customers (Video)
BY Colleen DeBaise
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
How Small-Business Owners Can Cast a Social Safety Net
BY Starr Hall
We look at six tools that can help protect your company's social-media contacts and content.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
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New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Why Small Businesses Should Care About Their 'Social Influence'
BY Tyson Goodridge
To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
How to Use Social Media for Research and Development
BY Jason Falls and Erik Deckers
Consider this advice for getting customer feedback over Facebook and Twitter.
More Small Businesses Extol the Benefits of Social Media
BY Mikal E. Belicove
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
What Entrepreneurs Can Learn About Social Media from Adam Carolla
BY Shira Lazar
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
BY Carol Tice
Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Hotels That Rock at Social Media
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From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Chief Cheezburger Ben Huh Dishes on Social Media
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Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Five to Follow on Twitter for Company Culture
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BetterWorks co-founder Zao Yang reveals his top picks.
How to Use Social Media to Build a Following -- And a Business
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Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Social Media Breakdown: Spotify
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When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Can a Tweet Button Drive More Traffic to Your Web Page?
BY Mikal E. Belicove
Installing social sharing buttons is an easy way to increase the visibility of your website.
Who Checks Your Company's Social Media Profile?
BY Mikal E. Belicove
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Play Video How Do I Cut Through the Noise on Social Media? (Video)
BY Starr Hall
Starr Hall on how to identify and research your target audience on social sites.
Five to Follow on Twitter for Mobile 'Treps
BY Kara Ohngren
Shopkick founder Cyriac Roeding reveals his list of top tweeters.
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet
BY Jason Fell
Businesses should consider these tips when using hashtags in their marketing tweets.
There's Something About Jack Dorsey
BY Diana Ransom
Twitter is quietly raising big bucks -- pegging the company's value at as much as $7 billion. What is Dorsey's secret?




