Twitter

Twitter Might Be the Most Important Customer Service Center You Have
Business Travel

Twitter Might Be the Most Important Customer Service Center You Have

As travelers turn to Twitter to complain about airline snafus and hotel hiccups, businesses are staffing up their social media teams.
Elaine Glusac
4 Keys to Marketing on Twitter
Twitter

4 Keys to Marketing on Twitter

With over 302 million active users, Twitter is a platform you need to get in on.
Nathan Resnick
5 Steps to Harnessing the Power of Twitter
Online Marketing

5 Steps to Harnessing the Power of Twitter

Adding Twitter to your marketing toolkit is vital -- and easy.
Mitch Meyerson
3 Measures of Online Business That Aren't as Important as Entrepreneurs Think
Social Media Metrics

3 Measures of Online Business That Aren't as Important as Entrepreneurs Think

There is a blizzard of metrics for measuring social-media marketing. Don't let the numbers discourage you or convince you somebody else is succeeding.
Kimanzi Constable
Follow These 25 CMOs to Learn How to Build Your Brand on Twitter
Twitter Marketing

Follow These 25 CMOs to Learn How to Build Your Brand on Twitter

Twitter is a uniquely personal marketing medium these CMOs have mastered. Read their tweets to see how branding gets done.
John Rampton
Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter.
National Small Business Week

Want to Look Smart on Social Media? 5 Tips From Facebook, LinkedIn and Twitter.

Execs from Facebook, LinkedIn and Twitter tell you what you need to know.
Carly Okyle
How to Make Time for Social Media Marketing
Social Media

How to Make Time for Social Media Marketing

A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
Brett Relander
LinkedIn Follows Twitter, Shocks Social-Media Investors
Linkedin

LinkedIn Follows Twitter, Shocks Social-Media Investors

Another day, another roller coaster ride for social-media stocks.
Adopting a Winning Social Strategy
Marketing Strategies

Adopting a Winning Social Strategy

Every action you take on social media should add something to your marketing strategy as a whole.
Here's How Much Twitter's Co-Founders Lost in the Earnings 'Leak'
Earnings Reports

Here's How Much Twitter's Co-Founders Lost in the Earnings 'Leak'

Ev Williams and Jack Dorsey said goodbye to, well, a lot.
Daniel Roberts
Twitter's Stock Falls on Weak Demand for Direct Response Ads
Earnings Reports

Twitter's Stock Falls on Weak Demand for Direct Response Ads

User growth also was slower than hoped for.
Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn
Marketing

Bud Light's Lighthearted 'Up for Whatever' Campaign Takes a Dark Turn

The company apologized for its tonedeaf marketing message.
Carly Okyle
How to Network When You're an Introvert
Networking

How to Network When You're an Introvert

Get out there and make lasting connections with people, whether you want to or not.
Cynthia Johnson
Tesla and Elon Musk's Twitter Feeds Hacked
Hackers

Tesla and Elon Musk's Twitter Feeds Hacked

The rogue message had one person's phone ringing and ringing.
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

As of September 2011, Twitter said it has 100 million active users worldwide.

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