Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.
Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.
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How Entrepreneurs Can Connect With Twitter Influentials
BY Carol Tice
Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
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The social media pro talks about his jibbing on cable television.
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The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
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Follow these tips to harness the full promotional power of the social web.
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With a little strategy, Twitter can boost your connections and website traffic.
Taking Stock of Empire Avenue for Business
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Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Six Quick-Hit Marketing Ideas for Social Media
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Add some short-term sizzle to your year-long marketing campaign.
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
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In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Five to Follow on Twitter for Startups
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Sometimes in business it actually helps to follow the crowd. Here are five tweeters to follow if you're just getting started up.
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When it comes to turning moms into customers, these tweeters have insights in spades.
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Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
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Why You Should Optimize Your Social Media Presence
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Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
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Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
How Marketers Use Social Media
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New report reveals how marketers are using social media to reach their customers.
Five to Follow on Twitter for SEO
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Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
The Influencers: Five to Follow on Twitter for Tech Startups
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Keeping up with the latest tech news can be daunting. Here's who to follow on Twitter to help you stay in the know.
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Because 20,000 Users Produce 50% of All Tweets
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New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
The Influencers: Five to Follow on Twitter for Hiring
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Attracting and retaining top-flight workers is a constant challenge for small businesses. Here's who to follow on Twitter for advice and hiring help.
How to Harness the Power of Social Media Feedback
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Engaging with consumers enables owners to assess a product's strengths and weaknesses.
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Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.
Using Social Media to Find the Right Customers
BY Diana Ransom
Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.




