Site Design

Site Design Articles and Videos

How to Create a Search-Friendly Website
Building a Website

How to Create a Search-Friendly Website

Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar
Site Design

How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar

A small-business consultant finds success online by embracing her website's limits and tweaking her message.
Lessons from 'Prometheus' on Building an Effective Website
Site Design

Lessons from 'Prometheus' on Building an Effective Website

To promote the upcoming Alien prequel, marketers have created a website for Weyland Industries, the mega-corporation that has a central role in the plot. Here are tips that business owners can take from the site's design.
A New Study Reveals the Power of First Impressions Online
Websites

A New Study Reveals the Power of First Impressions Online

Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.
An Inside Look at an Online Catalog Makeover
Building a Website

An Inside Look at an Online Catalog Makeover

A sporting goods site puts the emphasis on content and wins big.
Why You Shouldn't Wall Off Your Web Content
Building a Website

Why You Shouldn't Wall Off Your Web Content

Content gates hold you back from connecting with customers, says marketing strategist David Meerman Scott.
Five New Tools to Help You Add a Game to Your Website
Building a Website

Five New Tools to Help You Add a Game to Your Website

Play up your company's website with rewards and motivate visitors to keep coming back.
Making the Most of 'Contact Us' to Gather Leads
Building a Website

Making the Most of 'Contact Us' to Gather Leads

Why listing your contact information on your website just isn't enough.
A New Model to Help Improve Website Usability
Building a Website

A New Model to Help Improve Website Usability

Offering an optimal blend of text, graphics and white space will keep your visitors clicking.
How to Drive Customers Away From Your Online Shop
Building a Website

How to Drive Customers Away From Your Online Shop

Here are six ways to turn customers away from your e-commerce store.
Tips for Interior Pages of Your Website
Building a Website

Tips for Interior Pages of Your Website

Treat every page of your website as if it's the homepage.
Avoid These Web Design Sins
Building a Website

Avoid These Web Design Sins

Avoid these design missteps and reap the rewards.
Building a Website

Beyond Bells and Whistles

A five-step primer on adding multimedia to your website
Does Your Website Make Customers Cringe?
Building a Website

Does Your Website Make Customers Cringe?

The trick to a successful e-commerce site is making transactions easy and enjoyable for customers.
Building a Website

It's In the Way That They Use It

Website design and usability are critical to converting eyeballs to sales.
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