How can I create a great e-mail advertising campaign?

By Lena West •

Opinions expressed by Entrepreneur contributors are their own.

Is there a certain software you can recommend? Do you have any suggestions on where and how to start?
Congrats on wanting to start e-mail marketing--it's a great way to spread the word about your work and connect with your target market.

Since you don't say a lot about what your business is about and what your goals are, I can say there are three e-mail list management programs I recommend:

1. Constant Contact: Affordable, easy-to-use and customer support is excellent.

2. Aweber: Manages your list and offers auto-responder technology, a bit of a steeper learning curve, but the support is excellent.

3. 1shoppingcart.com: If you plan to sell products online, this is the best choice.

4) InfusionSoft: Quite pricey but very robust.

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.

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