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I'd like to start a local Craigslist-type website--where should I start?

By Lena West

Opinions expressed by Entrepreneur contributors are their own.

I'm just getting started on this, so I have many questions! I have had an idea for a local website for my city. This would include events, jobs, dating, ads (a Craigslist, just on a much smaller scale). This goal of mine wakes me up every morning at 4AM!!! I must do this!! Thanks for anything you can share with me.

The first place to start is to examine Craigslist and other services of this type to see what's missing. You don't want to reinvent the wheel, but you don't want to compete with an established player in the field without a competitive advantage--especially one owned by eBay!

Do some research to determine what people dislike about Craigslist the most, then see how you can solve that problem with your new service. As Seth Godin says, "Do the never." The technology and the development are all second to a sound business strategy.

Good luck!
Lena

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.

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