You can be on Entrepreneur’s cover!

Should my web domain be .biz or .com?

By Lena West

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

We have started a remodeling and painting business. We are about to create a website -- does it matter if the domain name is .biz or .com?

It's good that you're thinking about your domain name before you purchase it. Technically it doesn't matter but, from a marketing perspective, it's best to stick with a dot com domain. People are used to dot com and it's also most common.

Most business owners who have dot biz domain names will tell you they've had to work extra hard to get people to remember their domain names and they would change it if they could.

Domain names are not the time to go against the grain -- unless you're willing to spend the extra time and money on the marketing.

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Living

Get Your Business a One-Year Sam's Club Membership for Just $14

Shop for office essentials, lunch for the team, appliances, electronics, and more.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Some Costco Stores Are Now Selling a Frozen Item That Looks Just Like a Trader Joe's Fan Favorite

The Frozen Kimbap is a Trader Joe's cult favorite, and now a version can be found at Costco, too.