What should I do to protect my online advice column?

By Nina Kaufman

Opinions expressed by Entrepreneur contributors are their own.

I am starting an online advice column, how do to I legally protect myself?
An important way to protect yourself will be in the form of disclaimers, especially if your advice pertains to any kind of professional matter (medical/health, legal, financial/accounting, etc.).

Just as there are disclaimers throughout this column, it's hard to give specific advice without knowing the "whole story"--something you definitely do not get from an online question.

Your disclaimers should indicate that you're providing general information or guidance, but can't address the specific situation in detail. It's amazing the kind of trouble that people can get themselves into, and the last thing you need is to get embroiled in a lawsuit because one of your readers claimed they relied on your advice to their detriment.

Speak to an attorney to draft the disclaimers and to an insurance professional to see if your business insurance covers your online activities in the event you may be sued.

Nina L. Kaufman, Esq. is an award-winning New York City attorney, edutainer and author. Under her Ask The Business Lawyer brand, she reaches thousands of entrepreneurs and small business owners with her legal services, professional speaking, information products, and LexAppeal weekly ezine. She also writes the Making It Legal blog.

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