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What's new in web marketing?

By Lena West

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

We are employing SEO, pay per click and placing ads online. But we want to do something different. Could you give us some new ideas to obtain clients on web marketing. My company is an IT solutions company.

Congratulations on thinking outside the box in regards to your company's marketing.

A lot of marketing depends on the price point of your services. If you're offering IT solutions, your services probably have a higher price point and you would be better served focusing on lead generation and then nurturing those leads than straight sales.

There are many ways to increase leads, but the best way is via white papers/special reports/executive briefings. These have been shown to do very well in moving someone from prospect to lead status.

You also might want to use a white paper distribution service, such as Bitpipe, to help get the word out.

Lena West is the CEO and Chief Strategist of xynoMedia Technology, a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.

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