Come 2015, Apple Will Reportedly Bake Beats Music-Streaming Service Into iOS

Come 2015, Apple Will Reportedly Bake Beats Music-Streaming Service Into iOS
Image credit: beatsmusic.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Former Staff Writer
2 min read

Following a widely-publicized skirmish with Taylor Swift earlier this month, Spotify may soon have another much-beloved enemy in its crosshairs: Apple.

In what is reportedly the tech giant’s first attempt to capitalize on its $3 billion purchase of Beats Electronics in May, Apple will bake Beats’ music-streaming service into an iOS software update slated for March.

Like other proprietary Apple apps, the move would preinstall Beats Music on hundreds of millions of iPhones and iPads, reports the Financial Times. Whereas Beats Music counts a mere 110,000 subscribers, Apple has an estimated 200 million active iTunes customers. Today, streaming leader Spotify boasts 10 million subscribers.

Related: Rumors Swirl Over Apple's Plan for Beats

The move would also mark Apple’s first foray into the subscription music business amid decelerating iTunes sales, according to the Times. Apple also offers a third music product -- iTunes Radio, which is an ad-supported service similar to Pandora.

Beats Music, which currently charges users $10 per month for streams and downloads from a catalog of roughly 20 million songs, will likely be rebranded under the iTunes moniker, according to the Times. And Apple could make the service compatible with its newly-unveiled Apple Pay feature or link the push to the launch of its forthcoming Apple Watch next year.

While many are curious about how Apple intends to incorporate Beats, one recent preinstallation by Apple was met with a collective groan. After U2’s Songs of Innocence was automatically added to iTunes libraries the world over, Apple released a step-by-step guide for users desperate to delete the album.

Related: Bono Regrets Putting U2's New Album in Your iCloud Library

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur