You can be on Entrepreneur’s cover!

Bono Regrets Putting U2's New Album in Your iCloud Library 'Oops…I'm sorry about that,' he said in a video interview hosted on Facebook.

By Laura Entis

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Remember when U2's new album, Songs of Innocence, was automatically added to users iTunes libraries the world over? And instead of reacting with joy and appreciation, the Internet released a collective weary groan?

Turns out, many people didn't appreciate having Songs of Innocence 'forced' on them; the backlash was intense enough that Apple promptly released a step-by-step guide for users looking to delete the album.

A month later, Bono has had time to reflect on the debacle. And apparently, he's sorry. He recognized his band may have gone too far, and that maybe, just maybe, not everyone welcomes the uninvited arrival of a U2 album in their iTunes library.

Related: Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Apologizing to users via an interview in which the band answered fans questions posted on Facebook, the U2 frontman had this to say about the incident: "Oops ... I'm sorry about that. I had this beautiful idea. Might have gotten carried away with ourselves. Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There's a lot of noise out there. I guess, we got a little noisy ourselves to get through it."

Check out the full video below.

Post by U2.

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Nike Responds to Criticism Over U.S. Women's Olympic Uniforms: 'Everything's Showing'

The company is the official outfitter for the U.S. Olympic track and field athletes.

Business News

The 'Silver Tsunami' Meets 'Golden Handcuffs' as Past Low Mortgage Rates Lock in Homeowners — Whether They Like It or Not

The resulting lower supply of homes, and population growth outpacing construction, has led to a 7.2 million home shortage.

Growing a Business

Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

These Are the Busiest Airports in the World, According to a New Ranking

A surge in international and business travel has brought airports back to near pre-pandemic levels of passenger traffic.