⚡ Get All Content for 20% Off ⚡

Watch Live to Learn About the Underrated Platform That Could Massively Grow Your Audience It's time to look beyond Google and Facebook.

By Andrea Huspeni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

melyssagriffin.com

Editor's Note: In "Tough Love Tuesday," our first-ever summer success series, we're connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.

While most companies look to Google search and Facebook to draw visitors to their site, they are missing out on an underrated, and often less competitive, platform to drive people to their site: Pinterest.

Too often, people think of Pinterest as a traditional social media platform, where people just comment on with pins people have posted. But according to Pinterest expert Melyssa Griffin, businesses can use it to actually attract new customers to their site -- they just need to know the right strategies.

Related: How 'Hustle-Mode' Is Trapping Thousands of Entrepreneurs

The site, mostly known for its recipe-swapping-home-drooling posts, is actually an amazing tool for search. "Pinterest is a search engine, more akin to Google than anything else," she says. "And when you start thinking of Pinterest as a search engine, then the strategies you use to get results will completely change"

Image credit: Melyssa Griffin

Indeed, Griffin is considered a Pinterest powerhouse, helping many businesses grow using the platform. "I've helped my students get a ridiculous amount of traffic from Pinterest, even in niches like law, pets, sewing, business strategy, and more," she says. "In fact, Pinterest is one of my biggest sources of traffic."

Related: Side Hustle Secret: Here's How to Get Your First 5,000 Email Subscribers

Griffin is also an experienced mentor. By offering an extensive library of free resources and courses, she has connected with 200,000 entrepreneurs. In a Facebook Live this Tuesday, Griffin, will connect with us. She'll provide advice to side hustlers, including myself, on how to use Pinterest to massively grow their audiences. Specifically, she'll show us:

  • Why you should use Pinterest now, debunking common myths and misconceptions.
  • How to create content that's shareable, searchable and that will attract people to your site.
  • How to optimize your Pinterest account and content, including tips on how to automate everything.

Tune in on Aug. 15 at 1 p.m. ET for the Facebook Live.

This episode is the sixth in our new series "Tough Love Tuesday." For six weeks, our experts will focus on side hustlers, providing support, resources and actionable advice, all in real time.

Sign up here for alerts, and check out our side hustle topic page for more tips.
Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.