Watch Live to Learn About the Underrated Platform That Could Massively Grow Your Audience

It's time to look beyond Google and Facebook.
Watch Live to Learn About the Underrated Platform That Could Massively Grow Your Audience
Image credit: melyssagriffin.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Founder of This Dog's Life
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Editor’s Note: In "Tough Love Tuesday," our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.

While most companies look to Google search and Facebook to draw visitors to their site, they are missing out on an underrated, and often less competitive, platform to drive people to their site: Pinterest.

Too often, people think of Pinterest as a traditional social media platform, where people just comment on with pins people have posted. But according to Pinterest expert Melyssa Griffin, businesses can use it to actually attract new customers to their site -- they  just need to know the right strategies.

Related: How 'Hustle-Mode' Is Trapping Thousands of Entrepreneurs

The site, mostly known for its recipe-swapping-home-drooling posts, is actually an amazing tool for search. “Pinterest is a search engine, more akin to Google than anything else,” she says. “And when you start thinking of Pinterest as a search engine, then the strategies you use to get results will completely change”

Image credit: Melyssa Griffin

Indeed, Griffin is considered a Pinterest powerhouse, helping many businesses grow using the platform. “I've helped my students get a ridiculous amount of traffic from Pinterest, even in niches like law, pets, sewing, business strategy, and more,” she says. “In fact, Pinterest is one of my biggest sources of traffic.”

Related: Side Hustle Secret: Here's How to Get Your First 5,000 Email Subscribers

Griffin is also an experienced mentor. By offering an extensive library of free resources and courses, she has connected with 200,000 entrepreneurs. In a Facebook Live this Tuesday, Griffin, will connect with us. She’ll provide advice to side hustlers, including myself, on how to use Pinterest to massively grow their  audiences. Specifically, she'll show us:

  • Why you should use Pinterest now, debunking common myths and misconceptions.
  • How to create content that’s shareable, searchable and that will attract people to your site.
  • How to optimize your Pinterest account and content, including tips on how to automate everything.

Tune in on Aug. 15 at 1 p.m. ET for the Facebook Live.

This episode is the sixth in our new series "Tough Love Tuesday." For six weeks, our experts will focus on side hustlers, providing support, resources and actionable advice, all in real time.

Sign up here for alerts, and check out our side hustle topic page for more tips.
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur