Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge
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Tide Pods are not food. They clean clothes. They should never go in your mouth.
Sean Berthiaume, co-owner of Vinnie's Pizzeria in New York, told Entrepreneur that he had a dream involving an edible item based on Tide Pods. He then created PIEd Pods, mini calzones with the hypnotic colors of Tide Pods. Once he posted an image of them online, "it blew up," he says.
I spoke to Berthiaume about creating new items based on pop culture and other methods to market your business. Check out the video below.